Getting Your Ads Seen on TiVo

02Apr07

KFC has found a way to make viewers WANT to replay their ads on TiVo. It’s pretty clever because the idea is so easy to execute.

Here’s how the KFC ad works

1. Replay the KFC ad in “slow-mo”.

2. Catch the “secret code”.

3. Go to KFC’s website.

4. Key in the secret code.

5. Redeem your finger lickin’ good sandwich for $1.

Read all about it on Adotas. The PR spokesperson from KFC said that it was an idea they had years ago… So the moral of the story is that we should all being looking at our archives for ideas?

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